| SKI Motorsports Signs VelocityMoney.com
|
Media Contact: Debbie Glenn ● dglenn@skiandcompany.com ● (704) 236-8343
DAYTONA BEACH, FL (February 14, 2008) - SKI Motorsports today announced the signing of VelocityMoney.com (SMKG:Pink) as associate sponsor for their 2008 NASCAR campaign with driver Stanton Barrett. With plans to compete full time in the NASCAR Nationwide Series as well as select NASCAR Sprint Cup Series events, SKI Motorsports owner Chris Lencheski is happy to welcome VelocityMoney.com to the team.
“It’s always exciting to introduce a company to NASCAR for the first time,” Lencheski said, “and kicking off our partnership in Daytona gives everyone at VelocityMoney.com the opportunity to experience the excitement and pageantry of the 50th running of the Daytona 500.”
A newcomer to NASCAR, VelocityMoney.com is a SmartCard Marketing Services, Inc. (SMKG:Pink) company based in San Antonio, Tx USA. They specialize in providing payment gateway services for merchants and consumers.
"We are excited by this sponsorship opportunity with SKI Motorsports in NASCAR as it marks an initiative by management to bring consumer awareness to the masses through a reputable sporting association,” stated SmartCard Marketing Systems CEO Massimo Barone.
“This will create an excellent launch opportunity for our product in front of millions of viewers,” Barone continued. “With SKI Motorsports we believe that they can contribute to the achievement of our goals. In many ways the Velocitymoney.com branding reflects the essence of motorsports presence in North America.”
An obvious attraction for companies looking to build brand awareness is the unequaled fan loyalty as well as the exposure opportunities offered through NASCAR’s network television package including a split season with FOX and ABC. ESPN will cover the entire Nationwide Series season with SPEED adding a full schedule of weekly shows and at-track coverage.
In addition to plans to run the full Nationwide Series schedule, Barrett and SKI Motorsports hope to take advantage of that exposure by transferring into this weekend’s Daytona 500. Barrett will also attempt to qualify for the Coca-Cola 600 at Lowe’s Motor Speedway, the Allstate 400 at the Brickyard and the Sharpie 500 at with VelocityMoney.com on board.
About SKI & Company
SKI & Company is a boutique marketing communications company servicing the sports and entertainment communities with a large motorsports and high performance automotive industry practice. In 2007, SKI & Company expanded with additional offices in Charlotte, North Carolina and Dubai, United Arab Emirates to complement the existing offices in New York City, New York, London, United Kingdom and Historic Downtown Bethlehem, Pennsylvania.
SKI & Company incorporates a team of sports and brand marketing professionals committed to servicing commercial rights holders in the development of successful marketing partnerships with global sports and entertainment properties. In the motorsports and automotive practice, SKI & Company was appointed in 2004 as the first global agency of record for General Motors Racing to plan, assist, and consult General Motors factory backed and factory supported racing teams with commercial partnerships. Amongst other clients in the SKI & Company automotive practice, most notably are VNU Media’s Nielsen Media sports division, Dubai, U.A.E. based Union Properties and FUZE Beverage, LLC.
About SKI Motorsports/C. Lencheski Ownership - Competition History (IMI and SKIMO)
• Built motorsports marketing platforms for first time NASCAR sponsors Stacker 2, Mikes Hard Lemonade, Smith & Wesson, Berkley Fishing and FUZE Beverage/NOS Energy Drink
• One Victory - 2001
o North Carolina Speedway: Sam’s Club 200
o Goulds Pumps Chevrolet: Driver Kenny Wallace
• Five Busch Pole Positions
• 23 Top-Five Finishes
• 58 Top-10 Finishes
• Two Top-10 Finishes in Year-End Point Standings:
o 7th in 2002
o 10th in 2001
   
|